SEMthing For All Small Businesses

While there isn’t much  we can be certain of these days, one thing still remains hard to argue, the internet has created a level playing field upon which small business can effectively compete with large companies. No where is this more apparent than when it comes to one of our best tools, Search Engine Marketing (SEM). 

Last month I attended the SES conference here in New York, an event that continues to grow every year with small business owners. The clinics and discussions were filled with bed and breakfast owners, blog writers, and restauranteurs trying to crack the code to search engine serendipity. 

I don’t think its an overstatement that search engine marketing is the single biggest opportunity when it comes to marketing your brand online. We all know this from experience as online consumers, we start our search at the search engines. 

In future posts I’ll talk in more detail about the opportunities in SEM and SEO, particularly how they pertain to google, because, lets be honest, it is the 190 billion dollar gorilla.