Homepage is the application

About two years ago, I stumbled onto jotform.com a fantastic web application that builds web forms in a wysiwyg formant, better than any offline program I have ever seen, it includes easy to start-with templates, the ability to implement payment options and a breath of form input options all without having to do a single bit of php or cgi. Just copy the code into your web doc and you’re good to go.   

While the jotform web application is a sturdy, and excellent resource - That wasn’t what first struck me about jotform.com - It was the homepage, or the lack of a homepage rather. The application is the homepage, actually, it’s the  entire site really.

I’ve seen this quite a bit lately for web applications. The idea that the url is just a gateway to using the application, finding out more about it is just a small side note. While a simple concept its so smart, immediately immersing you into the utility of the program.