Long Tail Part 1

As the internet becomes ever more competitive the need to ensure that your marketing campaigns hit their intended recipients is vital.  First, you have to know your market and know your customers.  How can you expect to attract new business when you do not know who is buying your services and products?     

Once you know who is visiting your website and who is buying from you, it’s vital you look at other areas of customer interest for opportunities to advertise. 

People will tell you that you need substantial marketing budgets and you need to cover the mass market to constantly draw potential customers to your site.  This is not always the case and very often it will be myths which are peddled by the marketing industry.  You don‚t need to appeal to the mass market, why spend $1,000 on mass advertising and attract 10 new customers when you can advertise in your niche area for $100 and bring in the same number of customers - you don‚t need to spend thousands upon thousands of dollars on advertising, this long tail effect is pretty well documented.

The days when even the smallest players on the internet had to spend thousands of dollars on advertising have gone.  There are now so many niche markets that it is possible to create an array of smaller income streams to start off, and then use funds raised to increase your profile in due course.  

While many companies do hit the internet with massive marketing campaigns, this is not necessarily the same for everyone.  Even if you don’t have a large marketing budget there are ways and means of getting your name online and they don’t cost a fortune, more to come.