Can Television Make the Transition to the Internet?
June 24, 2008
The birth of www.hulu.com has created a stir in the media industry. Big Media has worked through youtube, iTunes, and other online venues to build an audience among online audiences. I am not referring to Halmark that brings its own brand of sweet television through an online version of TV Guide. Or other endeavors to bring individual episodes to television audiences through streaming.
Hulu has taken this one-step more. NBC, Viacom (VIA) are taking a more inward approach. They are working to distribute their content via internet. They demanded that the FCC forced broadband providers to ban pirated traffic.
Hulu offers film, TV, and video clips from a number of companies. It does limit the content to the most recent 5 episodes of a series. Read more
Future Of Media Panel: Asks More Questions Than It Answers
June 10, 2008
Five years ago, Michael Wolff predicted that large media companies would “feel pressure to deconstruct.” He stated in several interviews that the ‘internet failed as a media,’ a claim he has since recanted. In 2006 Michael Wolff made the statement that he will not become a blogger. Now he is a prolific blog wrtier.
Last week Michael Wolff was part of a panel here in NY, the topic, ‘The Future of Digital Media.’ Mr. Wolff was joined by Erick Schonfeld of TechCrunch, Kennet Li of Reuters, David Carro of the New York Times, Johnnie L. Roberts of Newsweek, and Keith J. Kelly of he New York Post.
They highlighted the question that is haunting the media and advertising world, “How do the traditional compete now that they’ve lost their edge?” The news flashes are gone. There is no reason to stop the presses. News is released on the net before the morning edition hits the first doorstep. This does not mean that all the blog posts are news worthy.
