Research The Competition: SPYFU

The easy way to find your niche on the net is to pay someone to spy on the competition, analyze the data, and provide a report that helps you optimize your website and shopping cart.

Doing your own research is possible.

Prepare for a long journey. The big e-tailers invest thousands of dollars into eMarketing reports that tell them who their potential customer is, and what they want. The eMarketers research the competition, learns who is selling, who is not. If you’d like to do a little of your own research then visit www.spyfu.com.

Here is the stats for www.entrepreneur.com

There is a lot to learn. The first thing you will notice is that they do not run a continuous ad campaign. You don’t need a subscription. You just need to understand a few of the stats.

Next, go to www.alexa.com and look at the amount of traffic these websites receive. Last, check their Google Page Rank.

Organic

These keyword phrases currently bring people to your website. They are called ‘referrals.’ Most web stats count referrals, a number that is only accurate if the person visiting has cookies enabled.

Advertisements

This is a list of your website’s advertisements – not the competitions. It will show the ads that Google showed on your website. This can be a good reason to put Google on a blog, at least for the short term. But, if you don’t want to do that, then go to the competition and look at their ads.

The ads that show on a website are a good indication of your SEO value. If the ads are relevant, then the web page is optimized. They have good descriptions, good keywords, good content. View their site, harvest their knowledge.

Take a good look at the Top Ad Competitors. These are the companies who got it right. They are making enough money to promote and advertise.

Top Organic Competitors

This is the #1 tool you’ll find on this site. In a perfect world, every one of the competitors will match your SEO efforts. Look past the search engine optimization. You want to look at how these companies sell their product, and more important, whether they are selling well.

Write your own report based on these 10 questions:

• Am I marketing to the top demographic?
• Do the sites have a high Google Page Rank?
• What is the Alexa traffic?
• Do they have money to advertise?
• Can you offer a competitive product and a comparable price?
• Do the keyword phrases used on your site appear on spyfu?

It is common to learn that you are marketing to the wrong audience. Organic, means that these visitors found you in a search. The competition listed is the companies that will appear on the search page alongside your website.