Don’t Just Be Smart – Look Smart

Any Internet based business can take their website to the next level and give it the same tools as the expensive websites. I compiled a few tools that I’ve found effective to help business owners create a web presence that mimics the professionally made ones.

Even a professional who has solid creative and marketing expertise can waste time if their web platform lacks power. Several third-party tools are designed to help small business owners build a viable internet and print marketing campaign.

Constant Contact

This service helps small business build an email marketing campaign. The program uses online surveys to help small business build affordable marketing lists, based on their clients and consumers, not old email lists.

Quantum Digital

Quantum Digital offers one of the most cost effective method of managing all your marketing needs, from direct mail, to on demand printing, and emarketing. The cost of $9.95 a month is to access their services and manage your marketing campaign with their help.

InfoUSA.com

This company is a great place to create a mailing or telemarketing list. Their transparency is good. They will let you build a list, and see the price before signing up, but only if you add your information to their list. The cost is about $.11 cents per name, based on our test.

Spotrunner

This service will help business start an internet or television marketing campaign. There are webinars, and assistance to help small business’ start a serious local or national marketing campaign.

AdReady

This network is Spotrunner, but for flash/web internet ads.   They offer a full dashboard to track the click through rates, and costs. They have ‘templates’ to let you create your own professional style ad.

Facebook

Facebook advertising has proven for some businesses to be more effective than PPC, or search engine optimization. The cost is less than Pay Per Click, and lets business owners pre-sell their clients.

These methods of advertising will help business owners start advertising online, in print, and on television before they have a large advertising budget.