Three Common Mistakes: Internet Business Survival

Most business owners know the basics of marketing on the Internet. Others know just enough to be a danger to their business. Not every aspect of marketing can be learned by reading free articles online. Once a business owner understands this, they are ready to start their own Do-It-Yourself marketing campaign.
When a business owner understands that their knowledge of marketing is ‘thin’ then they can implement the 10 secrets to internet Business Survival.

#1 – Marketing on the Internet Does Not Follow the Rules

No business owner discounts the importance of a professionally designed logo on their business card. A professional logo is designed to ‘speak’ to a target demographic, a particular audience.

Many Internet business owners make the mistake of believing that people shopping on the internet are ‘sold’ differently than in the brick-and-mortar world. Shopping behavior on the Internet follows the same trends as in the real world. Business owners need to focus on branding their business.

Branding requires the same theories on the Net, and off, because people buy the same way. Typically, the following rule

• The stores in the mall outlets receive the most sales.
• The niche stores survive longer than the stores who feet everyone.
• Branding a store increases the Return on InvestmentStores that target a narrow target market have a higher conversion rate
• Typically, 20% of all profits are reinvested in advertising, for a business to remain strong.

#2 – I Know How to Market Online

There are several ways to learn online marketing and advertising. Everyone knows the cliché phrases and basic rules.

Web Content Rules
Link building
High Page Rank
Article Marketing
Good Coding
Google luv

Many DIY internet marketers can write a paper or two on any of these subjects. What they want to remember is that ‘if it is easy – then everyone would do it.’ Business owners only need to be in the forums for a few days to hear people speaking on authority on subjects they know nothing about. Everyone knows the terms, few people understand the theory that makes them work.

If internet Marketing was ‘that easy’ then the top Search Engine Results Positions (SERPs) would be dominated by small webmasters who spend all their time talking on the web. Webmasters need to understand that most of the ‘free’ information is 2– 3 years out of date.
Example, Many webmasters still feel that using high keyword density is important. However, a couple years ago the search engines changed the rules.

#3 – Search Engines Do Not Think

When marketing to search engines webmasters need to realize that search engines see all words as a math calculation. The search engines cannot read. They really do not care about the way letters are strung together. And, they often get it wrong.These intangibles to marketing destroy an internet marketing campaign:

Marketing rules do not change when selling on the Internet

Hire the pros, or take the courses. Good enough is not good enough when it comes to reaching the top of the SERPs.
The only way to the top of the SERPs is to do it the Search Engine Way – no matter how illogical/stupid it sounds.