How to Read an Arts CV
April 13, 2008
The current growth in outsourcing has Public Relations departments scrambling to understand this alternative type of resume. The common complaint from small business owners is ‘why can’t they just use a resume?’ When you understand the purpose of a CV, you’ll have more respect for it as a b2b tool.
No usability design = losabilty design
April 9, 2008
While the look and style of any website is vital, many people seem to take web design far too seriously, throwing all of their money at designing their sites at the expense of the functionality and market budgets. The trick to finding a good design for your site is balance, whereby your site suits the style of your subject matter but is also very easy to navigate. There is nothing worse than logging onto the best site you have seen for years and then not being able to navigate to the area you want!
As a rule of thumb you should be able to navigate to any page on your website with no more than three clicks. While this is not always the case, there should not be many instances where it takes more than three clicks to get to your destination. The reasoning behind this is one of boredom and ease of access ˆ why would a visitor stay on your site wasting time trying to navigate, when there are literally thousands of similar sites out there?
Keep you site sharp, keep it professional but above all keep it focused. Colors and fonts also play a major part in the look and feel of your site, and while they can attract masses of business they can also lose business for you. There are many standard elements to many of the popular websites on the internet, such as where to place advertising, where to locate your menu bar and ensuring that each and every page makes plain to the reader what it has to offer. Take a look at this discussion of Basic usability - is there a clear hierarchy? Is the navigation consistent?
Do not forget that customers are just as likely to leave a site which is very basic than one which looks excellent but takes a little too long to load and even longer to figure out how to use. After you have launched your site be sure to try and get some feedback from your visitors.
