Future Of Media Panel: Asks More Questions Than It Answers

June 10, 2008

Five years ago, Michael Wolff predicted that large media companies would “feel pressure to deconstruct.” He stated in several interviews that the ‘internet failed as a media,’ a claim he has since recanted. In 2006 Michael Wolff made the statement that he will not become a blogger. Now he is a prolific blog wrtier.

Last week Michael Wolff was part of a panel here in NY, the topic, ‘The Future of Digital Media.’ Mr. Wolff was joined by Erick Schonfeld of TechCrunch, Kennet Li of Reuters, David Carro of the New York Times, Johnnie L. Roberts of Newsweek, and Keith J. Kelly of he New York Post.

They highlighted the question that is haunting the media and advertising world, “How do the traditional compete now that they’ve lost their edge?” The news flashes are gone. There is no reason to stop the presses. News is released on the net before the morning edition hits the first doorstep. This does not mean that all the blog posts are news worthy.

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How to Read an Arts CV

April 13, 2008

The current growth in outsourcing has Public Relations departments scrambling to understand this alternative type of resume. The common complaint from small business owners is ‘why can’t they just use a resume?’  When you understand the purpose of a CV, you’ll have more respect for it as a b2b tool. 

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Homepage is the application

April 11, 2008

About two years ago, I stumbled onto jotform.com a fantastic web application that builds web forms in a wysiwyg formant, better than any offline program I have ever seen, it includes easy to start-with templates, the ability to implement payment options and a breath of form input options all without having to do a single bit of php or cgi. Just copy the code into your web doc and you’re good to go.   

While the jotform web application is a sturdy, and excellent resource - That wasn’t what first struck me about jotform.com - It was the homepage, or the lack of a homepage rather. The application is the homepage, actually, it’s the  entire site really.

I’ve seen this quite a bit lately for web applications. The idea that the url is just a gateway to using the application, finding out more about it is just a small side note. While a simple concept its so smart, immediately immersing you into the utility of the program.

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