Future Of Media Panel: Asks More Questions Than It Answers
June 10, 2008
Five years ago, Michael Wolff predicted that large media companies would “feel pressure to deconstruct.” He stated in several interviews that the ‘internet failed as a media,’ a claim he has since recanted. In 2006 Michael Wolff made the statement that he will not become a blogger. Now he is a prolific blog wrtier.
Last week Michael Wolff was part of a panel here in NY, the topic, ‘The Future of Digital Media.’ Mr. Wolff was joined by Erick Schonfeld of TechCrunch, Kennet Li of Reuters, David Carro of the New York Times, Johnnie L. Roberts of Newsweek, and Keith J. Kelly of he New York Post.
They highlighted the question that is haunting the media and advertising world, “How do the traditional compete now that they’ve lost their edge?” The news flashes are gone. There is no reason to stop the presses. News is released on the net before the morning edition hits the first doorstep. This does not mean that all the blog posts are news worthy.
Marketing to Generation facebook
April 30, 2008
A new article posted yesterday by Fortune Small Business has some good points for businesses that are still struggling with the question ‘do I build a website?.’
The stats:
- 158,209,426 active websites according to a netcraft.com survey
- 102,678,031 active domains.
- 809,000 active SLL certificates used in shopping carts data source
Three quarter of all businesses in the USA are sole proprietorships. However, sole proprietor businesses, with no payroll account for only 3.4% of all receipts. The total number of businesses in the USA is approximately 26 million. Suffice to say, most businesses are still not on the Internet, according to small business census numbers.
Behavioral Targeting: Web 3.0
April 29, 2008
The conversation has shifted away from the hackneyed Web 2.0 term, to what will most likely be the next overused meeting phrase, Web 3.0. In this next iteration - users will be able to create a platform of widgets on their computer that will control the content they view. It will (in a perfect world) let users stay with their favorites sites and eliminate the clutter. Read more
3 Ways to Improve An Internet Marketing Campaign
April 23, 2008
No matter how successful a marketing campaign is, there is always room for improvement. The following tips will help small business owners improve their web marketing efforts.
SEO Networking
SEO networking is different from traditional SEO marketing. In SEO networking the webmaster builds a spider web within the Internet with each strand leading Internet Users toward the main website. This type of marketing includes lenses such as myspace, bebo.com, facebook.com, yahoo groups, and other social networking lenses. Social networking lenses can be anywhere from three to ten levels from the main site. Read more
Social Spark Now Released
April 18, 2008
IZEA released Social Spark Today. I was one of the first to hit their site and see if it promises to live up to all the hype. The one thing I did notice off the bat that the control is now in the business owner’s hands.
I was a little disgruntled that they offer a video tutorial. Click the link. No tutorial. That said, I love a challenge. I created a dummy account and went on a mining expedition. Within minutes I saw something that no other advertising site offered. I could pick posts one at a time. No minimum campaign. No minimum number of posts. No down payment. There were even more than 30 ‘free’ opportunities.
I clicked through to a blog and took my first look at the controversial pop up. It wasn’t as bad as I expected. We’d been made to believe this popup resembled the Devil’s own attempt at viral marketing. Instead I saw a neat, clean lined box with a YouTube music video on one side, and an invitation to join Social Spark on the other.
Should You Buy Traffic?
April 16, 2008
Small businesses are faced with a mountain of Internet marketing tools. Most are expensive and do not generate revenue. Others are free, but the advertising cycle often exceeds two years. The Internet is an ever evolving community. Successful businesses need to hook web-surfers within 10 seconds or lose them permanently.
Buying traffic looks like a black hat scam destined to leave a website banned. Most business owners are surprised to learn that buying traffic is often the cheapest and most successful method of Internet Marketing.
